Alexa Pineda: Filipina executive virtual assistant, AI automation specialist and founder of HIREWORKMATE

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Nine years on the front line of global customer experience.

Then the executive suite, supporting leaders at a top solar and semiconductor company.

Now powered by AI, and building HIREWORKMATE.

Stop doing it all. Book your free call

Executive VA · AI Automation · Web and Apps

Alexandra ClairePineda

Founder and CEO, HIREWORKMATEExecutive Assistant and AI Automation Specialist

Executive support for a top solar and semiconductor company. Nine years in global BPO and more than 2,500 clients and customers supported. Today I run operations, automation and websites for businesses across five countries.

2,500+ clients supported5 countriesDFSS Green Belt CertifiedDTI and BIR registered
Book a free call · ₱500 off Message me on WhatsApp
Alexandra Claire Pineda, founder and CEO of HIREWORKMATE, smiling in a cream blazer at her desk
Founder-ledEvery engagement delivered by me, with AI doing the heavy lifting.
Alexa Pineda in a cream Filipiniana with gold embroidery
About Alexa

Built in BPO. Refined in the executive suite. Powered by AI.

I’m Alexa, a Filipina operator who has spent more than a decade making businesses run more smoothly, one client at a time.

I started on the phones in global BPO, supporting customers of hotels and airlines, e-commerce stores, telcos and web hosts, and financial firms, by phone, email and chat. Over nine years in customer service and technical support, I supported more than 2,500 clients and customers and moved into leadership.

From there I became an executive virtual assistant for a top solar and semiconductor company. I also ran email marketing, led recruitment and grew brands as a digital marketer.

My roots are in IT: a BS in Information Technology (animation and game development). I am also DFSS Green Belt Certified. Today I pair operational discipline with AI and automation so work gets done faster, cleaner and with fewer handoffs.

I operate as HIREWORKMATE Business Support Services, a DTI-registered and BIR-registered business in the Philippines, and I personally deliver every engagement.

Nine years in BPO means I have been through every kind of operation: customer service, technical support, fraud investigation and team leadership, with AMLA and HIPAA compliance experience. That is why clients in travel, finance, healthcare, e-commerce and energy trust me with their inbox, their customers and their data.

Build credibility.Win more opportunities.Grow with confidence.
2,500+Clients and customers supported
9 yrsGlobal BPO and leadership
5Countries served
DFSSGreen Belt Certified
Experience

The roles behind the results

Each role added a skill I now bring to every client. Keep scrolling through the stack.

01
9 years

Customer experience specialist to team leader

Global BPO · voice, email and chat

Nine years inside BPO operations, from the phones to team leadership, so I know how support really runs: queues, quality, escalations, compliance and reporting. Voice, email and chat for travel and hospitality (airline and online travel), e-commerce and retail, telco and cable, web hosting and Office 365 support, and financial services and money transfer. As a fraud investigation specialist I worked with AMLA and HIPAA compliance requirements. More than 2,500 clients and customers supported in the US, Canada, the UK and Australia.

Travel and hospitalityE-commerce and retailTelco and cableHosting and Office 365 supportMoney transfer and fraud investigationAMLAHIPAATeam leadership
02
Remote

Executive virtual assistant

A top solar and semiconductor company

Executive support for a top solar and semiconductor company: inbox and calendar control, travel, expenses, reporting and stakeholder follow-ups.

Executive supportSAP ConcurGoogle WorkspaceCalendar and travel
03
Remote

Solar sales representative

US residential solar company

Handled homeowner enquiries, qualification and follow-up for a US solar company, which gives me first-hand knowledge of how solar leads are won and lost.

Solar salesLead follow-upUS homeowners
04
Freelance

Freelance website designer, mobile app developer and CRM specialist

Independent · clients in the Philippines, the US and Australia

My major hands-on work while building HIREWORKMATE. Designed and launched business websites with professional email, built mobile apps and custom software, and set up CRM pipelines and automation, from first call to handover.

Website designMobile appsCRM setupProfessional emailAutomation
Add company
05
Remote

Email marketing specialist

Client name to be added

Planned, wrote and sent campaigns and automated flows that kept audiences engaged, including email marketing for MVMNT Dance in Australia.

CampaignsAutomated flowsSegmentationCanva
Add company
06
Remote

Recruitment manager

Client name to be added

Ran hiring end to end: sourcing, screening, interviews and onboarding, matching the right people to the right roles.

SourcingScreeningOnboardingLinkedIn
Add company
07
Remote

Digital marketing expert

Client name to be added

Grew brands with social media, lead generation and AI-assisted content, measured against real inquiries rather than likes.

MetaLead generationAI copywritingGoHighLevel
08
Present

Founder and CEO

HIREWORKMATE Business Support Services

Built a DTI-registered, BIR-compliant agency that delivers websites, CRM, automation, professional email and mobile apps, plus executive VA support. Recent launches include edeelectrical.com, orchardroadenergy.com, mechtranova.com and mvmntdance.com.au.

LeadershipAI automationWeb and appsClient strategy
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Global reach

Trusted across five markets, working remotely.

More than 2,500 clients and customers supported over the years, in the time zones and expectations of each market.

Markets servedRemote teamNext markets
Industries

Focused on businesses that power, build and care

I know the questions your customers ask, the leads you can’t afford to miss and the compliance you can’t get wrong.

Travel and hospitalityFinancial servicesHealthcare (HIPAA)SolarEV and batteryRenewable energyElectrical contractorsConstructionHVACHospitals and clinicsSchoolsReal estateAgricultureWellnessProfessional services
Services

What I deliver for your business

Three things I do best, each backed by nine years of operations experience.

AI-powered operations

Not a replaceable VA. An AI-powered operator.

I use AI the way a senior operator should: to remove manual steps, protect your data and get answers to clients faster.

1
CaptureEvery lead from site, Meta and WhatsApp
2
QualifyAI agent asks the right questions
3
OrganizeCRM updated, owner assigned
4
Follow upEmail, SMS and reminders sent on time
5
ReportWeekly numbers in your inbox
01

AI chat agents

Messenger, Instagram and WhatsApp agents that answer, qualify and book, then hand off to a person.

02

Google Apps Script

Reports, invoices, reminders and data syncs that run themselves inside Google Workspace.

03

CRM automation

GoHighLevel and Salesforce pipelines with follow-up sequences and no-show recovery.

04

Data workflows

Forms, Sheets, CRMs and Supabase connected so data is entered once and stays clean.

05

Prompt engineering

Prompt libraries and AI copy workflows your team can reuse in Claude, ChatGPT and Gemini.

06

Custom AI assistants

Assistants trained on your SOPs and documents for drafting, research and internal questions.

A typical VA

  • Waits for instructions
  • Does tasks by hand, one at a time
  • Adds hours as work grows
  • Hard to tell apart from the next hire

Working with Alexa

  • Spots the bottleneck and proposes the fix
  • Automates repeat work, then manages the system
  • Scales output without scaling hours
  • Brings BPO discipline, executive polish and IT depth

Explore AI automation

Rates

Clear rates, your currency

Hourly support

General VA

$12 /hr full-time
$15 /hr part-time

Admin and customer service.

  • Inbox, calendar and scheduling
  • Customer service and chat support
  • Data entry and reporting
Hire a VA
Best for leaders

Executive and specialist

$18–$22 /hr

For leaders and technical roles.

  • Executive support: travel, expenses, stakeholders
  • Proposal, CRM and operations support
  • Reporting, SOPs and process documentation
Hire an executive VA

AI and automation

$35–$45 /hr

Zapier, Make, Apps Script and more.

  • Workflow and data automation
  • AI chat agents and CRM pipelines
  • Prompt engineering and AI copy
Automate my business

Hourly rates are in US dollars. VA services start with a security deposit or one month in advance. Every engagement is covered by a contract and NDA.

Websites, CRM, automation and apps

Fixed quote after a free discovery call. Paid 50% to start and 50% on completion.

The guarantee

7-day satisfaction guarantee on VA services. Terms and conditions apply.

Recent work

Websites with professional email, live today

Designed, launched and connected to branded inboxes, from the Philippines to Australia. Swipe to preview.

edeelectrical.com
Screenshot of edeelectrical.com
Electrical

edeelectrical.com

Electrical contractor website with professional email

Visit site ↗
orchardroadenergy.com
Screenshot of orchardroadenergy.com
Renewable energy

orchardroadenergy.com

Renewable energy website with professional email

Visit site ↗
mechtranova.com
Screenshot of mechtranova.com
Engineering

mechtranova.com

Business website with professional email setup

Visit site ↗
energeoncleanenergy.com
Screenshot of energeoncleanenergy.com
Clean energy

energeoncleanenergy.com

Clean energy website with professional email

Visit site ↗
mvmntdance.com.au
Screenshot of mvmntdance.com.au
Australia

mvmntdance.com.au

Dance studio website, branded email and email marketing

Visit site ↗
Tech stack

Languages and platforms I build with

Modern, proven tools chosen for speed, security and easy updates after launch.

Languages

HTML5CSS3JavaScriptPHPSQL (PostgreSQL)Google Apps Script

Frameworks and CMS

ReactViteNext.jsNode.jsWordPressElementor ProSanity CMSD3.js

Data, hosting and AI

SupabaseHostingerVercelGitHubGoDaddySquarespaceClaude CodeChatGPTGemini
Toolkit

Tools I already work in

From executive support and BPO operations to CRM, AI and web development. No learning curve on the platforms US and Australian businesses already run on.

Travel and booking (GDS)

  • AAmadeus
  • SSabre
  • SAP Concur
  • BCBooking.com

Office, email and meetings

  • MOMicrosoft Outlook
  • M3Microsoft 365
  • MTMicrosoft Teams
  • GWGoogle Workspace
  • Gmail
  • Google Calendar
  • Google Drive
  • Google Sheets
  • Google Docs
  • Google Meet
  • Zoom
  • Slack
  • SSkype
  • Calendly
  • Dropbox
  • DDocuSign
  • Loom
  • 1Password
  • LastPass

Project and task management

  • Trello
  • MCmonday.com
  • Asana
  • ClickUp
  • Notion
  • Airtable

CRM, sales and lead generation

  • GGoHighLevel
  • Salesforce
  • LinkedIn Sales Navigator
  • RRocketReach
  • LLeadIQ
  • AIApollo.io

Email marketing and social media

  • Mailchimp
  • KKlaviyo
  • Meta Business Suite
  • Facebook Ads
  • Canva
  • CCapCut

Customer support and BPO

  • Zendesk
  • GGenesys
  • RRingCentral
  • AAircall
  • DDialpad
  • Twilio
  • LiveChat
  • SServiceNow

AI and automation

  • CChatGPT
  • OpenAI Codex
  • Claude
  • Claude Code
  • Google Gemini
  • GFGoogle Flow
  • HHiggsfield
  • MCMicrosoft Copilot
  • OAOtter.ai
  • KAKrisp.ai
  • NNotebookLM
  • Zapier
  • Make
  • n8n
  • Grammarly

Websites, hosting and development

  • WordPress
  • Squarespace
  • Elementor
  • WooCommerce
  • Hostinger
  • GoDaddy
  • Cloudflare
  • cPanel
  • GitHub
  • Supabase
  • Vercel
  • Figma
  • React
  • PHP
  • Google Cloud Console
  • Google Apps Script
  • MAMicrosoft Azure

Finance and payments

  • Stripe
  • PayPal
  • Wise
  • Payoneer
  • RRemitly

Recruitment and talent

  • LinkedIn Recruiter
  • Indeed
  • OPOnlineJobs.ph
Kind words

What clients say

Real feedback from clients in Australia, the United States and the Philippines.

★★★★★
“Alexa has transformed my business. She helped me get so many constant leads, and our business is really killing it. Best social media marketer!”
N. GajiAustralia
“You are always my favorite VA.”
D. RobinsonUnited States
“Ang bilis ng support. Maganda ang website at professional.”
E. EsmabePhilippines
Worked with me? Tell the story in a few lines.
Send a testimonial →
How we work

Five steps, no surprises

Every engagement is covered by a contract and NDA, and every payment by an invoice.

01

Meet

A discovery call, virtual or in person, to map what you need: a website, VA support, a project, consultancy or a dedicated operations team.

02

Sign and secure

Contract and mutual NDA signed by both parties. Then the first invoice:

  • VA services: security deposit or one month in advance
  • Websites, CRM and apps: 50% to start, 50% on completion
03

Onboard

Secure access to your tools, a kickoff call, agreed communication hours and a shared task board.

04

Deliver

Work delivered on schedule with regular updates, AI-assisted for speed and checked by me for quality.

05

Offboard

Clean handover: documentation, logins returned, files transferred and a final review.

Easy, professional payments

Every engagement starts with a signed contract and an invoice. Payment instructions are shared securely with your invoice, and every payment is issued an official receipt.

  1. SignContract and NDA
  2. ReceiveInvoice with payment details
  3. PayAny method below
  4. GetOfficial receipt
WiseLow-fee transfers in USD, AUD, EUR, CAD and PHP.
PayPalCards and PayPal balance.
RemitlyFast transfers from the US, Canada, the UK and Australia.
Bank transferUS ACH or wire, local transfer in the Philippines, or international wire.

Registered and compliant

HIREWORKMATE Business Support Services is a DTI-registered and BIR-registered sole proprietorship in the Philippines, so you receive proper invoices and official receipts. The DTI certificate is shown with personal details blurred for privacy.

DTI Certificate of Business Name Registration for HIREWORKMATE Business Support Services, with sensitive details blurred
DTI business name registration
Bureau of Internal Revenue registration seal, registered 2026, with QR code
BIR registered, 2026
The next act is yours

Let’s put your business in the spotlight.

Book a discovery call

Your first call is free, and you also get ₱500 off your first invoice when you book.

Book a call

Emailalexa@hireworkmate.com WhatsApp · fastest reply+63 977 444 8220 LinkedInAlexandra Claire Pineda

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